SMI offers expert market entry and advisory services to help clients navigate the complex motorsport ecosystem confidently. We assess commercial models, audience reach and brand fit to align with each client’s goals. Our customized strategies, financial modeling, risk analysis and due diligence supports informed investment and operational decisions. SMI serves OEMs, brands and investors with tailored solutions to turn motorsport into a valuable strategic asset.

SMI acts as a strategic broker, helping clients form impactful, long-term partnerships. We support sponsorships, OEM collaborations, supplier deals and equity-based alignments. Leveraging deep industry knowledge and our global network, SMI identifies ideal entry points and leads negotiations. Our focus is on strategic value creation with partnerships tailored to support our client’s specific requirements. Clients trust us for our expert guidance, access and credibility in motorsport’s competitive commercial space.

Motorsport is becoming a sought-after asset class, drawing interest from private equity, family offices and venture funds. SMI provides advisory services for clients across a range of investment opportunities in motorsport and helps assess value, risk and growth potential. Our services include undertaking due diligence, benchmarking, deal structuring, governance planning and strategic integration. SMI equips investors to make confident, high-impact decisions.

SMI delivers expert insights and tailored content to guide strategic decisions and shape brand perception in motorsport. Our content and intelligence services support brands, OEMs and investors with research-driven analysis. We produce market reports, competitor benchmarks, audience insights to inform commercial strategy and executive briefings for stakeholders. These services help our clients enter motorsport with clarity, credibility and a strong, differentiated voice.