Sports Media International (SMI) enjoys an exceptional and unrivalled reputation for creating highly successful commercial and marketing programmes in motorsport. Since formation in 2001, SMI has been the driving force behind the triumphs of some of the sport's most recognised teams, manufacturers and drivers. By employing only experienced motorsport professionals and keeping its operation lean, SMI provides an intelligent and results focussed service.
SMI was founded by Jonathan Bancroft, who has more than 25 years hands-on experience in the world of motorsport. The company is involved in all the major international motorsport championships, from Formula 1 to MotoGP, Formula E, IndyCar and the World Endurance series. SMI is able to bring its extensive motorsport knowledge and global contact database to help its clients create and implement highly effective and profitable motorsport programmes.
SMI is steeped in motorsport, and involved at every level. Our clients include drivers, teams, events and sponsors – and we know how to maximise return on investment for everyone involved. From the creation of commercial strategies to the undertaking of sales and marketing campaigns and the provision of account management services, our team is on hand to ensure that your programme runs within budget and delivers the right result – every time.
SMI has represented some of motorsport’s most renowned automotive manufacturers, racing teams and professional race drivers, working on a wide range of commercial, marketing and management programs. Many clients have gone on to establish long-standing relationships with us, a testimony to the tangible results we achieve for them. Consequentially, the majority of our clients have renewed their contracts with us on multiple occasions.
We utilize our knowledge of the business of motorsport to develop commercial strategies for our clients, devised specifically to maximise all revenue streams and to exceed their objectives from motorsport. We involve ourselves in all stages of the commercial process - from carrying out of preliminary market research, to identifying new business or investment opportunities and undertaking of global sales campaigns - and are on hand to advise our clients at every step of the journey.
In conjunction with our media partners, SMI has a strong track record of developing compelling and highly effective media campaigns. We have over two decades of experience and, utilizing our creative design and marketing skills, enable our clients to establish distinct and recognizable brand identities and media profiles. We drive consistent and powerful brand messaging across digital and social media platforms – helping our clients to stand out in the highly competitive global automotive and motorsport marketplaces.
Our expertise in motorsport marketing means that the campaigns we manage produce a positive and long-lasting effect. Our objective is to generate maximum awareness and impact for our clients plus their partners. Whether it's organizing a media launch event, managing digital and social media platforms or co-ordinating a live demonstration, our account management team are on hand to make sure that the end result exceeds all expectations.
SMI has comprehensive knowledge of the principal international motor racing championships - such as the FIA Formula 1 World Championship, FIM MotoGP World Championship, FIA Formula E Championship, Verizon IndyCar Series and the FIA World Endurance Championship. Combined with our network of contacts, we are ideally positioned to provide knowledgeable advice to manufacturers, investors and consumer brands looking to benefit from an involvement in motorsport.
Clients past and present
Sports Media International produces the Business of Motorsport report on a bi-annual basis, providing an in-depth look behind the scenes of the principal categories. In conjunction with respected business and motorsport journalists, we review the main events happening within each category, analyse the commercial and marketing developments and the impact of these changes for investors, sponsors and stakeholders. We also preview new projects and events coming to the market in the short-medium term.
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