Sports Media International (SMI) enjoys an exceptional and unrivalled reputation for creating highly successful commercial and marketing partnerships in motorsport. Since formation in 2001, SMI has been the driving force behind the triumphs of some of the sport's most recognised teams, manufacturers and drivers. By employing only experienced motorsport professionals and keeping its operation lean, SMI provides a results focused service.

SMI was founded by Jonathan Bancroft, who has more than 25 years hands-on experience in the world of motorsport. The company is involved in all the major international motorsport championships, from Formula 1 to MotoGP, Formula E, IndyCar and the World Endurance series. SMI is able to bring its extensive motorsport knowledge and global contact database to help its clients create and implement highly effective and profitable motorsport partnerships.


SMI is steeped in motorsport, and involved at every level. Our clients include drivers, teams, events, investors and sponsors – and we know how to maximise return on investment for everyone involved. From the creation of commercial strategies to the undertaking of sales and marketing campaigns and the provision of investment services, our team is on hand to ensure that your programme runs within budget and delivers the right result – every time.

Client Representation

SMI has represented some of motorsport’s most renowned automotive manufacturers, racing teams and professional race drivers, working on a wide range of commercial, marketing and investment programs. Many clients have gone on to establish long-standing relationships with us, a testimony to the tangible results we achieve for them. Consequentially, the majority of our clients have renewed their contracts with us on multiple occasions.

Commercial Strategy

We utilize our knowledge of the business of motorsport to develop commercial strategies for our clients, devised specifically to maximise all revenue streams and to exceed their objectives from motorsport. We involve ourselves in all stages of the commercial process - from carrying out of preliminary market research, to identifying new business or investment opportunities and undertaking of global sales campaigns - and are on hand to advise our clients at every step of the journey.

Media Campaigns

In conjunction with our media partners, SMI has a strong track record of developing highly effective media campaigns. We have over two decades of experience and, utilizing our creative design and marketing skills, enable our clients to establish distinct and recognizable brand identities and media profiles. We drive consistent and powerful brand messaging across digital and social media platforms – helping our clients to stand out in the highly competitive global automotive and motorsport marketplaces.

Investment Services

Our knowledge of the motorsport, automotive and investment marketplaces plus our high level contact database means that we are ideally positioned to provide a bridge between investors looking for opportunities and companies requiring investment. We provide our clients with a full service - from initial consultancy to preparation of business plans, drafting of investor presentations and introduction of investors - to help our clients generate growth and drive value in their businesses.


SMI has comprehensive knowledge of the principal international motor racing championships - such as the FIA Formula 1 World Championship, FIM MotoGP World Championship, FIA Formula E Championship, Verizon IndyCar Series and the FIA World Endurance Championship. Combined with our network of contacts, we are ideally positioned to provide knowledgeable advice to manufacturers, investors and consumer brands looking to benefit from an involvement in motorsport.


Clients past and present



























United Kingdom

Sports Media International Ltd
6-9, The Square
Stockley Park
Heathrow UB11 1FW
United Kingdom


United States

Sports Media International LLC
55 East Monroe Street
Suite 3800
Chicago, IL 60603
United States


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